In this digital era, we face lots of theft and one of them is Theft of Business Identity and that’s why we have come up with a cure for it. Let’s move ahead to safeguard our business identity.
But first, just have a small background about brands & products and get to know how come the importance of business identity.
There is always a difference between the purpose of a product & purpose of a brand.
A brand is always a distinctive asset for the firm that sets it apart from its rivals. The product satisfies the consumer's demand or fundamental need, but the brand provides a wide range of options for meeting that need and fosters a consumer-driven environment where the consumer can select their preferred brand.
Have you ever wondered why you always order the same thing when shopping or elsewhere?
Okay, let me ask you one simple question:
If u want a soft drink, what would u get to satiate your thirst? — Is it a COKE, PEPSI, THUMPS UP, or some other brand? — You will be able to distinguish between the tw
As a result, if you choose any of these, your choice may depend on your preferences, which are merely a fondness for a certain brand as any of them can satisfy your fundamental needs, but there is another factor that determines what consumers choose, and that factor is brand preference.
Considering this! I hope you now understand the distinction between the brand and the product.
A brand identity is what people perceive when they see your business. It’s the level of trust, professionalism, and reassurance a customer has when interacting with a business. And hence, It’s an essential tool for any business.
With this, we can understand that the availability of company data makes it easy for fraudsters to impersonate a business and take out loans, open lines of credit, or commit other crimes.
In this regard, it is wise to note that every entity is under pressure to strategically consider how to safeguard their company's distinctive identity.
If a company's identity is threatened, not only will the company's reputation suffer, but so will the consumer market as well. Alternatively, a similar or misleading mark may make it unclear to consumers whether a product came from the source that has been identified or not. In this situation, the customer can feel deceived and decide not to purchase that brand the following time.
Consequently, it is mandatory to copyright everything in your company.
Why is brand identity protection important for your company?
Because failing to do so will cost you money! And it leads the businesses to face debt and financial loss, bad credit, and a damaged reputation
Here are several strategies your firm may use to safeguard its brand identity and outperform the competition, whether you're in the software industry or manage an e-commerce site:
Copyright
Copyright everything that has to do with your company. This is particularly crucial when it comes to your logo and tagline. If you have a brilliant concept, there is probably a rival who will try to capitalize on it as well. Make sure copyright is in place to safeguard your original ideas.
The expression of a business idea in a fixed form is protected by copyright, not the idea itself.
Consequently, neither the Copyright Act nor common law will support the protection of your business idea based on copyright. You must concretely fix protection if you desire it (for example, a photograph, a video, a piece of writing, a sound recording, or a computer program).
Even then, just the idea's expression is shielded against infringement. The concept for a social networking website or the storyline of a computer game, for instance, is not protected by copyright; only the computer code, images, music, and layout may be protected.
The brand or identity of the company is fundamental to the values of the company. This brand notion is perhaps more significant for employees than it is for customers since, as employees, people often want to join or associate with well-known or respected brands for a variety of reasons, including a sense of respect and belonging. Therefore, a company's identity should be viewed as both individuality and a heritage that has been built over many years by the company.
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